From the 29th to the 31st of March, Bromcom were one of many exhibitors at the ExCel in London for BETT 2023. With a prime location at Stand SD21, BETT once again provided us with great opportunities for networking, making meaningful connections and saying hi to some of our existing customers. Before our focus shifts to upcoming events like the Schools and Academies Show (May 17th) and our annual Shard event (June 21st), we wanted to provide a nice recap of BETT 2023 in our own words.
Photo credit: Adem Turkdogan, Bromcom Marketing Executive
As the old saying goes, if you fail to prepare, prepare to fail. Our preparation for BETT began as far back as January, where we started to discuss merchandise options, social media campaigns and various other details. Given the demand for our Bromcom goodie bags over the 3 days, I think its safe to say that that the months of planning and discussions paid off. Our stand was well staffed and our professionally served hot drinks provided a much-needed respite for visitors and neighbouring exhibitors. Reading materials were also dotted around the stand, providing visitors with key information and contact details for a later date.
Arguably the most important part of our stand were the demo stations. Talking about the product and explaining its many benefits is one thing, but for something as crucial as an MIS, potential customers need to be able to see the system in action and ask questions. With 10 demo stations throughout our stand, there were little to no wait times over the 3 days and our demo’s continually impressed and attracted passers-by. With internal specialists for MATs, Finance, Local Authorities or Education in general, we backed up our product with an abundance of knowledge. We also had a designated Bromcom Community corner, where Darren Moody and co hosted live Coffee Mornings and engagement sessions with guest speakers.