Bromcom at Bett 2024: In our own words
With the dust settling on yet another Bett show at the ExCel, London, we wanted to share our thoughts and experience from the event.
Those who attend Bett or are familiar with it, will be aware of the networking opportunities and exposure the event provides. Likeminded individuals from across the education sector gather and spend their time learning more about the products and services offered, as well as discussing potential partnerships. So how did this year pan out for us?
Behind the scenes
Like many other exhibitors, we arrived the day before Bett (Tuesday 23rd) to setup, unload all our materials, and test our laptops/internet connection. This setup day is invaluable because it still leaves you with time to identify anything you are missing, things you need to bring more of, or small issues that need to be addressed before the show kicks off. In our case, this turned out to be another water dispenser, as the first one we brought was damaged in transit.
With our stand still being finished at this time, we carefully navigated around the contractors in our hi-vis jackets and after a busy afternoon, our stand was finished, and it was time to head home.
Showtime
Once the event officially kicked off on Wednesday 24th, it was all action. Our stand SC20 stood loud and proud at the visitor’s entrance of Hall S8, which led to very high traffic for us, and before long our red Bromcom bags were everywhere.
Our stand was equipped with 10 demo stations, allowing visitors and prospects to enjoy tailored 1-2-1 demos of our MIS and Finance software. Bromcom staff travelled from up and down the country to provide their expertise during demos, including:
- Dan Sears – Principal Education Consultant
- Chad Tailor – Senior and Company Internal Trainer
- Jason Pattinson – Head of MAT Business
- Martin Baker – MAT Relations Manager
- Janine Prosser – Head of Finance Business
As well as prospects and those looking to learn more about Bromcom, including a delegation from a French Ministry, we were also visited by many existing and newly established customers, including individuals from large MATs and LAs currently using Bromcom, to single schools and SATs.
Our new CCO, Chris Kirk, also conducted an exclusive interview with WhichMIS?, while Head of strategic partnerships, Fergal Moane, followed suit with Education Today magazine. Chris’ interview should be available soon, but you can enjoy Fergal’s interview here.
Closing Thoughts
Overall, Bett 2024 was another successful event for Bromcom and we would like to thank all staff for their hard work and , and we attribute this partially to the following factors:
- Bett Connect – By allowing prospects to book and confirm timeslots for a Bromcom demo, we felt more organised as a team and we had a lot less backlog or people waiting for demos.
- Entry Fee – This year, tickets for Bett were charged at around £1000 each. While this reduced the overall number of people, we felt that conversations were better, and we were equally busy with keenly interested prospects.
- Giveaways and Refreshments – As is tradition, the Bromcom Marketing team provide hot and cold drinks for those who visit our stand, as well as goodie bags filled with high quality giveaways, creating a wonderful experience and journey for all.
